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That's The Way We like it!

Satoshi Nakamoto introduced with Bitcoin the first cryptocurrency. It is enabled by a distributed ledger and cryptography. Its rules are described in the legendary whitepaper​. While it was at the beginning easy to become a part of its infrastructure and getting rewarded for providing processing power, you can buy it today either over the counter, at ATM's, at meetups worldwide, via credit card or at regulated cryptoexchanges. The mechanisms, which incentivize stakeholders, and reflects its purpose as payment system or today store of value are regulated by the so-called cryptoeconomics. The mother of all token had been invented and proves to be highly successful. This sparked the imagination of many, who created own cryptocurrencies or used the concept of the blockchain to develop new socio-ecosystems.  Today, we have nearly two thousands cryptocurrencies worldwide. Only few are really relevant. Each is distinct. 

The law knows three token classes: cryptocurrencies, utility tokens and asset-backed tokens. Tokens are enabled via smart contracts and distributed ledger technology. Secured via cryptography.

The nature of these distinct token classes are quite different. While cryptocurrencies are mostly used for payments or hedging against political and economical risks, utility tokens are the native currency of blockchain-based socio-economic models and ecosystems. Asset-backed tokens, also known as security tokens, can represent any asset, and combine features from cryptocurrencies and utility tokens. Their big distinction is their regulation.


Token represent a new asset class, each with its own potential and risk profile. While they share many aspects like a distributed ledgers and crypto wallets, they have different purposes and are embraced by different consumer segments.

You will face many hurdles, when trying to build decentralized systems, using blockchain, advanced protocols and smart contracts. Remember, this innovative push is threedimensional in its nature: it represents a cultural, technological and economical innovation.

Most talented blockchain developers are true innovators and thus have alsoa cultural motivation. They may find a corporate culture too rigid and risk-averse to deliver true innovation.


Does your mission fits with theirs? 

Think about the technological aspect of blockchain. Compliancy rules and fragmented processes across competing units may widen the distance between the required skillsets to experiment with blockchain systems.

Do you have an idea-inspiring environment to play with the technology in order to learn what works and what not? Now, and not in 3 years time? really?

At the end, the big gains with this new technology go beyond process automation. The big gains are new business models with new propositions for new markets. A Blue Ocean strategy. These new business models are based on algorithms, need the right incentivization of blockchain members, and thus blend game theory and economics.


Further, their development requires a high degree of imagination, since these solutions will have to compete in new markets for the next years. You need to anticipate dramatic shifts in demographics, consumer behaviour, economics and politics. Just to name a few. Also, you need to project existing and emerging technologies into the future and understand how future markets may look like. 

And when you consider the maturity of the technology, there are still risks involved. Do you want your brand to be exposed to those risks or do you prefer to wait some years until the new technology stack has been standardized? Remember, NOKIA was global market leader in mobile phones. Then came the iPhone, first considered by some incumbents as amusement. Three years later, they were history.

You simply can't afford not starting to explore the full potential of blockchain and decentralized system. Somewhere out there, you have already teams working on disrupting your market.

Freedom nurtures creativity, and creativity nurtures imagination. Imagination being the most precious ingredient for truly innovative ideas. Dare to disrupt, dare to cannibalize your products. Don't leave this to your invisible competitor.

We believe that excubation of innovation is a model, which brings you the most value when truly innovating.


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